Marketing Officer - Pekanbaru (Dipo Star Finance)

Dipo Star Finance is seeking a dynamic and results-driven Marketing Officer to join our team in Pekanbaru, Riau. In this role, you will play a pivotal part in developing and executing innovative marketing strategies to enhance brand visibility, drive customer engagement, and boost sales. Our company is a leading financial services provider, and we are looking for a passionate Marketing Officer to help us achieve our growth objectives.

As a Marketing Officer at Dipo Star Finance, you will be responsible for creating and implementing marketing campaigns that align with our business goals. You will work closely with our sales team to identify market opportunities and develop strategies to capture them. Additionally, you will monitor and analyze marketing performance, providing valuable insights to optimize our campaigns.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing strategies to increase brand awareness and drive customer engagement.
• Create and manage marketing campaigns across digital and traditional channels, including social media, email, and print.
• Conduct market research to identify trends, customer preferences, and competitive insights.
• Collaborate with the sales team to develop and implement lead generation strategies.
• Monitor and analyze marketing performance using tools like Google Analytics and social media insights.
• Manage and optimize marketing budgets to ensure cost-effective campaigns.
• Stay updated with industry trends and best practices in marketing.
• Prepare and present regular reports on marketing activities and performance.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 2 years of experience in marketing, preferably in the financial services industry.
• Proficient in using marketing tools and software such as Google Ads, Facebook Ads Manager, and Hootsuite.
• Strong understanding of digital marketing channels and strategies.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• Familiarity with financial services and products is a plus.

🛠️ Keahlian

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